Privacy Policy
Effective Date: January 1, 2026
Accurate Enroll ("AE", "we", "us", or "our") values your privacy and is committed to protecting your information. This Privacy Policy explains how we collect, use, store, and safeguard your data when you use our enrollment platform and AI assistant ("Ava").
1. Information We Collect
- Personal Identifiers: Name, email, phone number, job title, employer, login credentials.
- Employment & Benefits Data: Census uploads, dependent info, plan selections, campaign interactions.
- AI Interaction Data: Questions or responses submitted to Ava, language preference, contextual inputs.
- Device & Usage Info: IP address, browser type, device metadata, session logs.
- Communication Logs: Twilio SMS logs, email history, decision-maker invite activity.
- Uploaded Plan Data: CSV or PDF plan files, benefit tier metadata, SBC summaries.
2. How We Use Your Information
- Authenticate users and manage account access.
- Deliver personalized benefit education through Ava.
- Facilitate plan comparisons and enrollment workflows.
- Send campaign reminders and messages via SMS and email.
- Analyze usage patterns to improve product experience - See Section 2A below for details on analytics tracking.
- Comply with legal obligations and data processing standards.
2A. Analytics & Cross-Campaign Tracking
Session-Based Tracking:
- We track your browsing session using a session ID (a temporary identifier stored in a cookie).
- Cross-Campaign Tracking: If you view multiple employer campaigns during the same browsing session, your session ID links these activities together. This helps us understand how users navigate between campaigns and improve the platform.
- For Anonymous Users: Your session cannot be linked to your identity. We do not know your name, email, or personal information from the session ID alone.
- For Authenticated Users: If you are logged in (as a broker or employee), your user account is also tracked. Brokers may see aggregated analytics across all their campaigns in their dashboard.
What We Do NOT Use for Analytics:
- We do not use Protected Health Information (PHI) or personally identifiable information (PII) for analytics or AI training.
- Analytics data is anonymized and aggregated wherever possible.
- For anonymous users, analytics cannot identify you personally—only your browsing patterns during a session.
3. Sharing Your Information
We do not sell or rent your personal information. We may share your data with:
- Your assigned broker or employer (as part of campaign participation).
- Vendors and service providers (e.g., Twilio, cloud infrastructure) under confidentiality agreements.
- Regulatory or legal authorities, if required by law.
4. Data Security
We use encryption, access controls, and secure storage to protect your data. While no system is 100% secure, we follow best practices and recommend strong passwords and cautious account management.
5. Your Rights
- Request access to your data.
- Update or correct inaccurate information.
- Request deletion of your information (where permissible).
- Opt out of non-essential communications.
6. Cookies & Tracking
We use cookies and similar technologies to improve your experience and understand usage trends. You can disable cookies in your browser settings.
7. Third-Party Links
Our platform may contain links to external websites. We are not responsible for their privacy practices or content.
8. Policy Updates
We may periodically update this Privacy Policy. When we do, we will revise the effective date. Your continued use of the platform signifies your acceptance of any changes.